New Zealand has once again been voted a favourite destination by British travellers, Tourism Minister Damien O’Connor said today.

Readers of the Guardian, the Observer and voted New Zealand their favourite long-haul holiday destination in the recent annual Reader’s Travel Awards. New Zealand also won this award in 2006.

Mr O’Connor said the win reflected the effort New Zealand’s tourism industry had put into providing a world-class experience to international visitors. “Our international visitors are obviously extremely satisfied with the experiences they have had here.” continued Mr O’Connor.

Hear what British travellers have to say about New Zealand